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The American Muscle car is a category of high performance automobiles principally produced from 1964-1971. Best described as a mid-size car with a typically large and powerful V8 engine, the American Muscle car showed its dominance for maximum acceleration on the street.
While the 1964 Pontiac Tempest Le Mans GTO is usually credited with the origin of the muscle car, the genre has since been glorified by names such as the Dodge Super Bee, Chevrolet Impala SS and Chevrolet Camaro. To this day, the automotive market still screams for more American Muscle, as this has been made evident through the recent resurgence of models such as the Charger, Magnum and Mustang.
At Concepts On Wheels, we embrace American Muscle of the past and present, and we've got the projects to prove it!
Gallery
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| 64 Impala SS |
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The '64 Impala SS Turbo was a project build that focused on showcasing the Concepts team's immaculate metal restoration skills. |
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| 73 Corvette Stingray |
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Restoring not just an all-American sports car, Concepts helped the original owner recreate a part of his past. |
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| 1965 Impala SS |
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An original 1965 Chevrolet Impala, built in Los Angeles in January of 1965. In the late 1950s, Chevrolet defined the Impala as a “prestige car within the reach of the average American citizen.” By 1965, the Impala was the best selling full-size car in the United States. |
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| Juicy Fruit Mustang |
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Wrigley's brought the Ford Mustang to Concepts On Wheels in search of a radical theme build that would enable the company to use the vehicle as an all-in-one marketing machine. |
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| 67 Chevelle |
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In its heydays of the 1960s and 70s, the Chevelle was one of Chevrolet’s most successful models. |
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| 71 Mustang - Work in progress |
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The Ford Mustang is a popular American original, initially designed using the Ford Falcon platform. Its first production model, introduced in 1964, was a white convertible with a red interior. |
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| 1970 ARR Cuda - Work in progress |
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This Cuda was purchased brand new at West End Chrysler in Toronto. There were approximately only 1015 sold in Canada in 1970. |
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Feature Case Study
65 Impala SS

An original 1965 Chevrolet Impala, built in Los Angeles in January of 1965. In the late 1950s, Chevrolet defined the Impala as a “prestige car within the reach of the average American citizen.” By 1965, the Impala was the best selling full-size car in the United States.
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